Performance / Digital Marketing Manager

Manchester City Centre

Office Based

Competitive Salary

Our client is looking for a data-driven and results-oriented Performance Marketing Manager to join their team. In this role, you will be responsible for developing and executing impactful campaigns across various digital channels to drive customer acquisition, engagement, and conversion. You will have a strong understanding of performance marketing principles, including paid search, social media advertising, and programmatic display. The ideal candidate will possess a proven track record of success in managing and optimising performance marketing campaigns, analysing data to extract actionable insights, and maximizing ROI. If you are a strategic thinker with a passion for digital marketing and a desire to make a measurable impact, we encourage you to apply.

 

PERFORMANCE MARKETING MANAGER

Key Responsibilities:

 

Strategy Development

  • Develop and execute performance marketing strategies to achieve business goals.
  • Define key performance indicators (KPIs) and set performance targets for marketing campaigns.

 

Campaign Management

  • Manage and optimise paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn.
  • Ensure campaigns are aligned with overall marketing objectives and brand guidelines.
  • Developing and managing digital prospecting and remarketing campaigns
  • Implementing marketing automation and lead generation strategies

 

Data Analysis and Reporting

  • Analyse campaign performance data to identify trends, insights, and areas for improvement.
  • Provide regular performance reports to senior management, highlighting key metrics and ROI.

 

Budget Management

  • Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC/ROI
  • Track and report on spending to ensure campaigns remain within budget.

 

Collaboration

  • Work closely with creative and content teams to develop compelling ad creatives and messaging.
  • Coordinate with other marketing functions, such as SEO, social media, and email marketing, to ensure cohesive campaign execution.
  • Work closely with external agencies to ensure all campaign/account updates are actioned
  • Working closely with the management to share funnel conversion improvement ideas, feedback & present results

 

Market Research

  • Stay updated on the latest digital marketing trends, technologies, and best practices.
  • Identifying and testing new channels to continue to meet or exceed established critical metrics
  • Conduct competitive analysis to identify opportunities and threats in the market.

 

Optimisation

  • Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
  • Implement data-driven adjustments to improve conversion rates and reduce customer acquisition costs.

 

What you’ll need to succeed as a Performance Marketing Manager.

 

  • Proven experience managing and optimizing campaigns on Google Ads, Facebook Ads, and other digital platforms.
  • Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies.
  • Creative mindset with the ability to generate innovative marketing ideas.
  • Strong communication and collaboration skills.
  • Experience with marketing automation tools and CRM systems is a plus.
  • Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Excel).
  • Analytical Skills: Ability to interpret data and make data-driven decisions.
  • Technical Proficiency: Knowledge of various digital advertising platforms and tools.
  • Creativity: Ability to develop engaging and effective ad creatives.
  • Project Management: Strong organizational skills to manage multiple campaigns simultaneously.
  • Communication: Excellent verbal and written communication skills.
  • Collaboration: Ability to work effectively with cross-functional teams.

 

Qualifications

 

  • Bachelor’s degree in Marketing, Business, or a related field.
  • Minimum 3 years of performance or digital marketing experience.
  • Certifications in Google Ads, Facebook Blueprint, or related fields are preferred.

 

In addition to a competitive salary, we also offer:

 

  • 28 days holiday including Bank Holidays
  • Discretionary Bonus Scheme
  • Staff discount
  • Quarterly social events (Employee Appreciation Day etc.)
  • Company pension scheme
  • Personal development opportunities to learn and grow at work.