Marketing Manager

Manchester City Centre

Office Based

Competitive Salary

Our client is seeking a strategic and driven Marketing Manager to lead and inspire their growing team. In this role, you will be responsible for developing and implementing comprehensive marketing strategies that elevate our brands and drive business growth. You will possess a strong understanding of marketing principles, including brand management, digital marketing, content creation, and campaign analysis. The ideal candidate will be a creative and analytical thinker with a proven track record of success in developing and executing impactful marketing initiatives. If you are a passionate leader with a desire to make a significant contribution to a dynamic and innovative agency, we encourage you to apply.

MARKETING MANAGER

 

The Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, generate leads, and increase sales for the Group. This role requires a strategic thinker with a passion for fashion and a proven track record of success in developing and implementing integrated marketing campaigns.

 

Key Responsibilities:

 

Marketing Strategy & Planning:

 

  • Develop and execute integrated marketing strategies aligned with business objectives.
  • Conduct market research and competitor analysis to identify trends and opportunities.
  • Set measurable marketing goals and objectives and track progress against key performance indicators (KPIs).
  • Create and manage marketing budgets effectively.

 

Digital Marketing:

 

  • Manage and optimise social media channels (e.g., Instagram, Facebook, TikTok, Pinterest).
  • Develop and execute engaging email marketing campaigns.
  • Manage the company website and online presence, ensuring it is user-friendly and optimised for search engines.
  • Oversee paid advertising campaigns (e.g., Google Ads, social media ads).
  • Implement and monitor SEO/SEM strategies to improve organic search visibility.

 

Public Relations & Brand Building:

 

  • Build and maintain strong relationships with media outlets (fashion publications, bloggers, influencers).
  • Plan and execute public relations events (e.g., fashion shows, press previews, influencer events).
  • Manage brand partnerships and collaborations with other brands and influencers.
  • Develop and maintain a positive brand image and reputation.
  • Handle crisis communication effectively.

 

Sales & Business Development:

 

  • Support sales efforts through targeted marketing initiatives.
  • Identify new business opportunities and explore potential partnerships.
  • Conduct market analysis and trend forecasting to identify new opportunities.

 

Team Management

 

  • Lead, mentor, and motivate a team of marketing professionals.
  • Delegate tasks effectively and manage workloads efficiently.
  • Provide regular performance feedback and coaching to team members.

 

What you’ll need to succeed as a Marketing Manager.

 

  • Minimum three years of experience in a marketing role, preferably within the fashion industry.
  • Excellent written and verbal communication, strong presentation skills, and the ability to build and maintain relationships with stakeholders.
  • In-depth knowledge of social media marketing, email marketing, SEO/SEM, and paid advertising platforms.
  • Proficiency in data analysis tools (e.g., Google Analytics) and the ability to track, analyse, and report on marketing campaign performance.
  • Strong organisational and time-management skills with the ability to manage multiple projects simultaneously and meet deadlines.
  • Ability to think creatively and develop innovative marketing campaigns that resonate with the target audience.
  • Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
  • Experience in managing and optimising marketing budgets.

 

Desirable Skills:

 

  • Understanding of visual storytelling and the ability to work with photographers and videographers.
  • Ability to identify and collaborate with relevant influencers.
  • Basic understanding of design principles and the ability to review and provide feedback on creative materials.
  • Experience in securing media coverage and managing press relations.

 

In addition to a competitive salary, we also offer:

 

  • 28 days holiday including Bank Holidays
  • Discretionary Bonus Scheme
  • Staff discount
  • Quarterly social events (Employee Appreciation Day etc.)
  • Company pension scheme
  • Personal development opportunities to learn and grow at work.

Recent Posts