Manchester City Centre
Office Based
Competitive Salary
Our client is seeking a highly organised and relationship-focused Influencer Marketing Manager to join their vibrant team. In this role, you will be responsible for developing and executing impactful influencer marketing campaigns that elevate our brands and drive measurable results. You will have a strong understanding of the influencer landscape, including identifying relevant influencers, negotiating contracts, and managing campaign logistics. The ideal candidate will possess excellent communication and interpersonal skills, a proven ability to build and maintain strong relationships, and a passion for leveraging the power of influencer marketing to achieve business objectives. If you are a creative and strategic thinker with a deep understanding of social media and influencer dynamics, we invite you to apply.
INFLUENCER MARKETING MANAGER
Key Responsibilities:
- Develop and implement affiliate and influencer strategies that align with acquisition and brand objectives, ensuring measurable impact on awareness, engagement, and member growth.
- Identify and onboard credible affiliates and influencers whose voices resonate and align with the brand’s positioning.
- Build and manage strong relationships with affiliates, influencers, and affiliate agencies to maximize the value of partnerships.
- Negotiate commission rates and partnership terms to optimise outcomes for affiliates/influencers.
- Track and analyse channel performance such as engagement, reach and ROI in collaboration with the E-Commerce/Organic/Performance teams, providing regular reports to the broader team and leadership that highlight key wins and learnings.
- Stay informed about emerging trends and opportunities in affiliate and influencer marketing, particularly in fashion and apparel.
- Oversee the content planning and creative assets, to ensure alignment with brand guidelines and resonance with target audiences.
- Leverage performance data to scale successful campaigns and explore new opportunities.
What you’ll need to succeed as an Influencer Marketing Manager.
- Proven expertise in affiliate and influencer marketing, particularly within fashion and apparel.
- Strong understanding of influencer marketing strategies and techniques to drive impactful programs.
- Proficiency in data analysis with the ability to generate actionable insights for campaign optimization.
- Hands-on experience with analytics tools (e.g., Google Analytics, BI dashboards) to track, measure, and report performance metrics.
- Comprehensive knowledge of social media platforms and their optimal techniques for audience engagement.
- Excellent communication and negotiation skills to establish and maintain effective partnerships with affiliates and influencers.
- Proven ability to collaborate effectively with cross-functional teams, including Content, Community, Growth, Product, Data, etc.
In addition to a competitive salary, we also offer:
- 28 days holiday including Bank Holidays
- Discretionary Bonus Scheme
- Staff discount
- Quarterly social events (Employee Appreciation Day etc.)
- Company pension scheme
- Personal development opportunities to learn and grow at work.