Manchester City Centre
Office Based
Competitive Salary
Our client is seeking a visionary and inspiring Head of Creative to lead their talented team of creatives. In this role, you will be responsible for setting the creative vision and overseeing the execution of innovative and impactful campaigns across all platforms. You will possess a deep understanding of design principles, brand storytelling, and the latest trends in visual communication. The ideal candidate will be a highly collaborative leader with a proven track record of delivering exceptional creative work that drives results. If you are a passionate and experienced creative professional with a desire to inspire and mentor a team of talented individuals, we encourage you to apply.
HEAD OF CREATIVE/CREATIVE LEAD
Key Responsibilities:
Creative Strategy & Vision:
- Ensure all creative output aligns with the brand’s identity, values, and target audience.
- Stay ahead of fashion trends and translate them into innovative and engaging creative concepts.
- Develop and oversee the creative direction for all marketing and communication channels (e.g., website, social media, email, campaigns).
- Generate creative concepts for campaigns, product launches, and brand experiences.
Visual Content Creation & Management:
- Oversee the planning and execution of high-quality photo and video shoots for E-Commerce product photography, lookbooks, and marketing campaigns.
- Lead the design of marketing materials, including social media graphics, website banners, email templates, and print collateral.
- Develop engaging and shareable visual content for social media platforms (e.g., Instagram, TikTok, Pinterest).
- Craft compelling visual narratives that resonate with the target audience and communicate the brand’s unique story.
Team Leadership & Management:
- Build and lead a high-performing team of creative professionals (e.g., graphic designers, photographers, videographers, copywriters).
- Mentor and guide team members, providing constructive feedback and opportunities for growth.
- Oversee the creative process from concept to execution, ensuring projects are delivered on time and within budget.
- Work closely with other departments (e.g., marketing, sales, product development) to ensure creative alignment and achieve business goals.
Analysis & Measurement:
- Monitor the performance of creative campaigns and analyse key metrics (e.g., engagement, conversion rates, ROI).
- Use data and insights to inform creative decisions and optimise campaigns for maximum impact.
- Continuously analyse and refine creative strategies based on performance data and industry trends.
Budget & Resource Management:
- Manage the creative budget effectively, ensuring resources are allocated efficiently.
- Build and maintain relationships with external creative partners (e.g., photographers, videographers, production companies).
- Negotiate contracts and fees with vendors and freelancers.
What you’ll need to succeed as a Creative Lead
- Proven ability to develop and execute innovative and impactful creative concepts.
- Excellent understanding of visual storytelling and how to effectively communicate brand messages through imagery and video.
- Strong understanding of design principles (typography, colour theory, composition) and the ability to provide constructive feedback on creative work.
- Excellent project management skills, with the ability to manage multiple projects simultaneously, meet deadlines, and stay within budget.
- Proven experience leading and mentoring creative teams, fostering collaboration, and motivating individuals.
- Excellent written and verbal communication skills, strong presentation skills, and the ability to effectively communicate creative concepts and ideas to stakeholders.
- Proficiency in relevant design software (e.g., Adobe Creative Suite: Photoshop, Illustrator, InDesign), video editing software (e.g., Premiere Pro, After Effects), and potentially some basic coding knowledge.
- Ability to analyse data and use insights to inform creative decisions and optimise campaigns.
- Strong understanding of the fashion industry, including current trends, competitive landscape, and target audiences.
Desirable Skills:
- Understanding of the unique challenges and opportunities of e-commerce marketing.
- Deep understanding of social media platforms and best practices for creating engaging content.
- Experience with creating dynamic and engaging motion graphics and animations.
- Hands-on experience with photography and videography techniques.
- Knowledge of 3D modelling and rendering software.
- Experience in managing creative budgets and negotiating with vendors.
In addition to a competitive salary, we also offer:
- 28 days holiday including Bank Holidays
- Discretionary Bonus Scheme
- Staff discount
- Quarterly social events (Employee Appreciation Day etc.)
- Company pension scheme
- Personal development opportunities to learn and grow at work.